Author Archive: macjackson
Preparation…separates the real from the fake.
Have you ever walked into a meeting with a client and didn’t feel quite prepared? Have you ever spent alot of time and energy opening an opportunity for your company only to have a colleague kill the deal with a crude presentation that went over like a lead balloon? I am going to share 4 basics [...]
Category: Automotive, Business, Marketing, Sales, Sales Education, Self Promotion
Ever lost your cool…
My 13 year old son had a bad day today. My son is a honor student, that plays in the band and participates in Quiz Bowl. He is very laid back and keeps to himself and has NEVER been in trouble in school. Today in gym class during a game of War Ball (similar to Dodge [...]
Category: Automotive
Why isn’t Baseball enough?
Once upon a time ago a dealer in Smalltown, USA would sponsor a few of the local baseball teams and go to an occasional Rotary club meeting. These small acts of kindness and community involvement reaped great rewards for Mr. Dealer in his town. Fast forward to today. That same dealer goes to baseball park [...]
Category: Uncategorized
Beat client into submission?
Dr. Phil made a six word question really popular. ” How is that working for you?” My first official job in the auto industry was working as a salesperson in Little Rock, Arkansas at one of the oldest Dodge dealers in the state. My manager was a good guy. He did his best to train [...]
Category: Uncategorized
Mac Jackson Online
Welcome! This site is for dealers who insist on being the best in communicating with their team members and their clients. These automotive dealers realize that is paramount in this age of the connected consumer that they deliver effective messaging to their customers the way the customer wants it. You will find articles here on just [...]
Category: Uncategorized
